Inside Success get Deeper with Emma Wimhurst on IS TV.

How do you define PR?

I suppose promotion and protection, when I started out in the early sixties, with the Beatles and Motown and all of those people it was mainly promotion, now it’s more and more about protection

We’re launching a US office for the Pr Company in 2011 and we are also about to launch a real exiting new line for ‘Colour Blind Cards’ which is set to make it a global US recognize cards.

I did six websites, one called Lemon Link, I did Birthday Alarm, which is successful and has been for some time. Then we did ringo.com, which was an early social networking website, and we sold it.

I rushed into business partnerships with people, which I probably did not need to do, but I did because I did not have the confidence that I could do it by myself.

Never try to launch a business while you have so many other things going on because a business really needs a lot of time, attention and focus in the first six months in order to get it launched

I would not hire people based on one person’s impression. I would rather hire for attitude rather than skills.

Julie is well-known for founding First Tuesday. It was sold for $50 million in cash and shares in July 2000 – she pocketed millions.

Inside Success editors David Sonowo and Darren Olawale interview King of Shaves’ Will King.

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